Who we are
Litmus Universe is a brand and marketing agency based in Istanbul. We work with growing businesses to clarify their brand, produce the content that keeps them visible and manage the marketing that helps them grow.
Our approach
Many businesses invest in content and advertising before they have settled what their brand stands for. We start there, because every decision that follows becomes easier and more effective.
We use modern tools, AI among them, where they genuinely help: to work faster and to explore more options. Judgement, taste and responsibility for the result stay with people.
Litmus Universe was founded by Ali Yasin Çetin, a brand strategist with more than six years in brand and digital marketing.
By the numbers
How we work
We take time to understand the business and its audience before we produce anything.
Technology speeds up the work. Strategy, taste and the final call remain human.
No templates. Every plan is shaped around your goals, your market and your resources.
You always know what we are doing, why we are doing it and how it is going.
What we do
Selected brands
FAQ
Litmus Universe is a brand and marketing agency based in Istanbul. We help growing businesses clarify their brand, produce content and manage their marketing, with strategy, creative and media handled by one team.
We start with the brand rather than the channel, and we keep strategy, creative and media with one team. That keeps the work consistent and makes progress easy to follow.
Brand strategy and positioning, brand identity, video and visual content, social media management, performance marketing, SEO and content, and e-commerce management. We also build websites, process automation and custom digital tools.
Yes, where it genuinely helps: to produce faster and to explore more creative options. Strategy, quality and every final decision remain with our team.
